From tranquil mountain villages to small fishing towns echoing with the sound of waves,
the Japanese archipelago has beauty you have yet to encounter...
Discover the Essence
of Japan’s Quintessential “Iki ”
of Japan’s Quintessential “Iki ”
The Cabinet Office hosted the project's kick-off event, "JAPAN SUI COLLECTION in KYOTO," at the Kyoto State Guest House from November 14–15, 2025. Following this success, the European debut, "JAPAN SUI COLLECTION à Paris," was held at the Hôtel Le Royal Monceau – Raffles Paris from March 3–5, 2026. The timeless beauty of Japan captivated a wide audience of enthusiasts and visitors at both locations.
As a model working across the globe, I have encountered countless high-end brands, cultures, and culinary arts.
Yet, the more experience I gain, the more profoundly I feel the unique, high value of the Japanese aesthetic. My conviction in this value has deepened through my work on television, which has allowed me to visit the very sites where traditional crafts are made.
Yet, the more experience I gain, the more profoundly I feel the unique, high value of the Japanese aesthetic. My conviction in this value has deepened through my work on television, which has allowed me to visit the very sites where traditional crafts are made.
We have carefully curated exceptional items that embody the Japanese spirit, master craftsmanship, and the gifts nurtured by the fertile land and pure waters. Experience the radiance of genuine iki that emerges when human aesthetic sensibility harmonizes with the power of nature.
